The platform is rolling out a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This step comes as the service announced that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale release. This advancement coincides with a surge in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to increase or decrease of that, depending on their own choices,” stated a company executive.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its service identified as artificially created. In total, more than 100 mn videos are submitted to the service each day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the volume of AI content they see by opening the “manage topic” option in the platform and choosing AI-made media. Further subjects that currently be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require creators to identify “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will from now on apply an artificially created label to content produced via its built-in AI features, or detected by an cross-platform project for identifying artificial media. This step is aimed to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a $2 million AI literacy fund for experts and groups to develop educational content about using AI responsibly. This program will assist non-profit groups focused on teaching computer science.
Moderation Strategy
The video-sharing app has supported its content review process, amid debate over plans to make redundant hundreds of content moderators in the United Kingdom. TikTok is expected to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
